About Us
When Ken Chung started Chung Associates in 1987, he believed that to advise clients on how to run their businesses, he needed to have experience running his own. Chung Associates was built on the philosophy of providing honest and genuine advice to help clients succeed.
I believe that accountants should be redefined as business advisors
Businesses require that the accountant be involved and knowledgeable in non-financial aspects such as marketing, goal setting and motivation; in addition to the traditional financial and taxation advisory role.
Theoretical and academic training are essential for an accountant to fulfil the role; but the training has to be extended by experience and inspiration.
KEN CHUNG | CHUNG ASSOCIATES FOUNDER | 1989
"To be a great accountant, you have to be a great listener."
– Kirstyn Beuzeval, Director
Our Values
At Chung Associates, we embody these core values and guiding principles every day. They guide our decisions, actions and interactions with each other and our clients. Together, we strive to uphold these standards to deliver exceptional service and exceed expectations.
Push the
Boundaries
Exceed the standards
we walk past.
Honestly Inherit
the Project
Step into our client's shoes.
Anticipate, Communicate on Time
Plan to stay in control.
Listen, Observe,
Focus
Be Present.
Do, Fix, Try & Complete it
Be Bold to Complete.